Download PDF by Rachel Black: Alcohol in Popular Culture: An Encyclopedia

By Rachel Black

ISBN-10: 0313380481

ISBN-13: 9780313380488

From the consistent ads messages from beer, wine and liquor brands to events, weddings, and different social gatherings the place alcohol is served to after-work chuffed hours with coworkers, the impact and presence of alcohol are inescapable within the usa. in keeping with a central authority resource, 50 percentage of yank adults pointed out themselves as "regular drinkers" (having at the very least 12 beverages long ago year).

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The greatest nightclubs of New York were all illegal speakeasies, some still famous today: the Cotton Club, the Stork Club, and 21. Bars flourished during and after Prohibition but faced a strong challenge worldwide in the 1950s from two technological developments: mass-produced televisions, and beer in a can. No longer was it enough for a bar to offer liquor and a stool. Ambience became a key ingredient for a bar’s success, and it remains so today. Bars are described today not by their physical features, but by their music selection or their cultural choices.

Alcopops grew in popularity in the 1980s and early 1990s, and a few of the most widely consumed alcopops include Mike’s Hard Lemonade, Hooper’s Hooch, Zima, and Smirnoff Ice. Many prevention advocates argue that alcopops are of great concern because they contribute to underage drinking. This is due to the way they are packaged and promoted, and because many consumers believe that they are lighter and easier to drink compared with beer. ” Marin Institute Web site. org/alcopops. Mosher, James, and Dianne Johnson.

Posters of beverage labels often appear as art in bars and restaurants. These items cannot be dismissed as simple ephemera of the alcoholic beverage industry or the detritus of advertising. Campari umbrellas may be simple marketing tools to sell the famous Italian aperitif, but poster art of that brand and others goes a step further. It not only promotes a brand of alcohol, but the poster or the beer clock that graces the bar uses bold, new graphic design. Eye-catching and memorable, these items constitute popular art.

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Alcohol in Popular Culture: An Encyclopedia by Rachel Black


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